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The search for quality is an important issue for the agri-food sector. It is a sector whose stakes around the brand are very important. Most players in this sector develop a brand that maintains an emotional relationship with its consumer. Therefore, the quality of digital services as well as their ability to operate smoothly are prerequisites for success.
Danone is a French company founded in 1973. Present in 140 countries, it is one of the world leaders in the food industry today. In 2015, Danone decided to launch DanOn, an on-line CRM program to serve its customers all around the world. DanOn allows consumers to access recipes, have automated shopping lists based on recipes, and receive discounts. Danone integrated StarDust into the development cycles of their agile methodology to support the functional testing of their CRM.Read the case study now